When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

What are your career goals this year and for 2025? Do you want to work fully remotely? Looking to make more money and build your side hustle or freelance business? Hoping to climb the ladder in your ...

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said ...

In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting ...

In the recent past, business leaders treated diversity, equity and inclusion (DEI) as an afterthought. However, the tides are clearly shifting: Calls for justice for victims of police brutality — ...

Our use of data and statistics has been ever-growing within the articles that we write at The Athletic, drawing upon different metrics to highlight strengths, weaknesses, or patterns observed in a ...