Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Genetics is just one of several factors thought to influence personality disorder development. Life experiences, family dynamics, coping mechanisms, and social learning may all be contributing factors ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

People love taking personality tests, but are personality types real? Maybe, and maybe not. Personality development is complicated, and most healthy personality types are not so easily defined. Your ...

Most people think of personality traits as set in stone. We consider them to be as fixed as our eye color. For example, you might tell yourself, “I’m just a perfectionist,” or “I’m the type of person ...

Some people believe personality is fixed, but more recent research suggests that personality may develop over time and that people’s personality traits can change. Personality types group people into ...

Many of us don’t necessarily have the kind of lives we want. We may not enjoy intimate relationships, jobs that fulfill us, the ideal home, or enough income to do what we want to do. But do these ...