Given the universe that it is, there were inevitably going to be fusions of certain genres that would “strike a unique chord” with folks, given how fun they were and what they offered compared to more ...

By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.