In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

Sellers had plenty of opportunities to connect and build relationships with prospects pre-Covid. Lunches. Dinners. Happy hours. Conferences. Sporting events. Site visits. But now that the wining and ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

A large corporation structured to reward efficiency and scalability, however, may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...