Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox Corporation RBLX is broadening the monetization model as it looks beyond the virtual currency system. In the second quarter of 2025, the company advanced two initiatives aimed at creating new ...

Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform. A Gucci virtual handbag was notably resold on Roblox in 2021 for more than $4,000.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...