A simple random sample is used to represent the entire data population. A stratified random sample divides the population into smaller groups based on shared characteristics.

Learn how simple random sampling works and what advantages it offers over other methods when selecting a research group from a larger population.

Researchers choose simple random sampling to make generalizations about a population. Major advantages include its simplicity and lack of bias.

Example 62.2: Simple Random Cluster Sampling This example illustrates the use of regression analysis in a simple random cluster sampling design. The data are from S rndal, Swenson, and Wretman (1992, ...