Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Video created by Werner Electric Supply using Rockwell Automation FactoryTalk powered by PTC augmented reality. https://www.wernerelectric.com/solutions/digital ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

Suchi Rudra is a writer whose work has appeared in The New York Times, BBC and Vice, among other publications. Meta’s newly released Orion AR glasses are making it possible for users to essentially ...

AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Neurosurgeon Dr. John Dorman uses the Apple Vision Pro, an augmented reality headset, in his operations. He said it could be used for all types of brain surgeries. Dorman just started using it ...