According to a Forrester research report, 32% of businesses lose access to over one gigabyte of CRM data at least monthly. This is a significant amount of data, and the implications are severe, ...
We all understand the importance of data quality. Metrics—such as third-party validations, match rates, and accuracy scores—help us assess data quality on its own terms. Yet, too often, organizations ...
Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...