Yodeling has been officially recognized by the UN as part of the world's intangible cultural heritage. SCOTT SIMON, HOST: We all know yodeling, right? Alpine men and women singing across verdant ...

Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

This article was originally published on ETFTrends.com. An article in CFA Institute argues that intangible assets (non-physical assets such as trademarks, patents, etc.) are “increasingly critical to ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

Intangible, now backed by $4 million in seed funding, offers an AI-powered creative tool that allows users to create 3D world concepts with text prompts to aid creative professionals across a variety ...

We all had that friend who was the best athlete on the team, did not have to train and was still the fastest guy on the field. Many people find the same thing occurs with workouts. You invite a friend ...