KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy to gain the praise of the younger generations. KFC surprised customers ...

“Sometimes, I think my role is to speak up and be the voice of the newer generations and help modernize the menu for Gen Z,” Callahan adds. “Of course, KFC has always been a flavor innovator. But my ...

KFC has launched a new drinks range called ‘Kwench’ which will only be available in restaurants in Manchester. The chain is introducing eight new speciality drinks to “pair with your favourite fried ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

This campaign is aimed at the young and demanding Gen Z consumers, who are always on the quest for something greater. According to Aparna Bhawal, chief marketing officer of KFC India and Partner ...