KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence. Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK ...

Gen Z seems to be the new trendsetter among ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly developed a new strategy to gain the praise of the younger generations. KFC surprised customers ...

KFC and Mountain Dew have launched a new limited ... The drink debuts June 9 and features an optional swirl of vanilla cream, aligning with Gen Z and Millennial preferences for customizable ...

“Sometimes, I think my role is to speak up and be the voice of the newer generations and help modernize the menu for Gen Z,” Callahan adds. “Of course, KFC has always been a flavor innovator. But my ...

The Strategy Behind KFC’s Social Media Play KFC’s push to position itself as “one of them” instead of an outsider talking to Gen Z is not limited to this campaign. The brand has revamped ...

Chicken chains, including Raising Cane’s, Wingstop, Chick-fil-A, Zaxby’s, Bojangles and Popeyes, saw consumer spending increase in 2024 while KFC saw consumer ... with Gen Z, and digital ...

KFC has launched a new drinks range called ‘Kwench’ which will only be available in restaurants in Manchester. The chain is introducing eight new speciality drinks to “pair with your favourite fried ...

This campaign is aimed at the young and demanding Gen Z consumers, who are always on the quest for something greater. According to Aparna Bhawal, chief marketing officer of KFC India and Partner ...