LEGO opens preorders for 3 new Star Wars Smart Brick sets, ahead of March launch date

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego Unveils First-Ever Pokémon Sets, Including a 2,050-Piece Scene of Pikachu Breaking Out of the Poké Ball

Gotta build ’em all. Lego has officially stepped into the Pokémon universe, unveiling their first-ever line of buildable ...

New Lego Star Wars Smart Play sets have landed — preorders are live now at Amazon

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

The Remarkably Simple 5-Word Question LEGO Asks Before Building Anything New

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
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Lego’s “free” Pokemon gift might actually cost you $200

Lego’s Kanto badge collection is already being resold for around $200 despite only being officially offered as a free gift.

Celebrate Lunar New Year with the Lego Spring Festival Good Fortune build while it's over $37 off

SAVE $37.39: The Lego Spring Festival Good Fortune set is on sale at Amazon for $52.60, down from the list price of $89.99.

LEGO Art Love Set Is This Year’s Hottest Valentine’s Day Gift, Now on Sale at a Record Low on Amazon

Amazon currently has the LEGO Art Love set on sale for $64, down from the usual $80, which is a savings of $16 or 20%.