As complex as the BtoB sales cycle can be, BtoB marketers often run very basic campaigns to match basic sales processes, and, therefore, their lead generation and lead nurturing programs are just as ...

Fathom Holdings has launched Real Results, a lead generation and qualification program providing agents with vetted, transaction-ready clients. Using conversational AI and U.S.-based outreach, the ...

BrokerOffice, the #1 lead management system in the health insurance industry, now provides users with a new way to ramp up their lead tracking and conversion skills. With its new Knowledge Base ...