Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

For a qualified optomechanical analysis of lens systems, centration measurements are the standard approach – especially when precision lenses with tight tolerances need to be checked for quality ...