Google announced a change to the nofollow link attribute yesterday and with that announcement, Googlers spent the next day responding to questions about it on Twitter. I will go through what changed ...

Yesterday at Search Engine Land I wrote how the Google blog turned off comments and how the nofollow link attribute wasn't able to save even that blog in terms of helping the comments become useful. I ...

Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the nofollow, period. Starting today, for ranking ...

An HTML reference names a file for the browser to display. When a browser reads a reference, it displays the referenced file as if it were part of the file that it is ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

The nofollow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favor of that content. Why would publishers need to block such votes? Doing ...