Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

In pursuit of the perfect logo – unique, memorable, versatile (the list goes on) – we’re likely to see an increasing number of boundary-pushing designs and unconventional forms this year, according to ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...