You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Whether you have a new advisory firm or an established one, you need a marketing plan. Proper marketing can help you attract your ideal clients, establish your brand's credibility and reputation and ...

The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta kinda ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...