The DIKUQ project has developed a semi-automated process chain for forming steel sheets for shipbuilding. Fraunhofer IOF ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

The debate over how far to cut interest rates while inflation remains above target has pushed inflation measurement back to ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Aging thermal plants face mounting challenges—rising maintenance costs, stricter emissions standards, and the need for ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

According to Albertsons Media Collective, the incrementality solution operates at the store level and compares sales ...

Audacy has named Podscribe as a preferred measurement partner in 2026, to support attribution and reporting across its ...

The government has made it mandatory for surveyors to upload land measurement reports on the designated portal within 14 days ...