Want to change your behavior? How about your consumers' behavior? A new Georgetown study reveals how overlooked cues are the ...

A biologically grounded computational model built to mimic real neural circuits, not trained on animal data, learned a visual categorization task just as actual lab animals do, matching their accuracy ...

This allowed them to determine the extent to which the participants' neural responses when watching videos resembled those of other students who they did not yet know, but with whom they later became ...

A new mathematical model sheds light on how the brain processes different cues, such as sights and sounds, during decision making. The findings from Princeton neuroscientists may one day improve how ...

Neuroscientists have long listened to the brain’s electrical spikes, but those loud crackles are only the final output of a ...

Scientists can finally hear the brain’s quietest messages—unlocking the hidden code behind how neurons think, decide, and ...

A new theoretical study argues that many standard beliefs about consciousness are rooted in a misleading concept of how the ...

In their classic 1998 textbook on cognitive neuroscience, Michael Gazzaniga, Richard Ivry, and George Mangun made a sobering observation: there was no clear mapping between how we process language and ...

The tiny worm Caenorhabditis elegans has a brain just about the width of a human hair. Yet this animal’s itty-bitty organ coordinates and computes complex movements as the worm forages for food. “When ...