The old measurements of leverage, utilization, margin, billing rate, and realization fall short of the new reality.

Every few months, a new AI model lands at the top of a leaderboard. Graphs shoot upward. Press releases circulate. And t ...

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

The committee’s selection of performance measures began with identifying leading performance measure sets 1 and classifying these measures within nationally endorsed frameworks for quality assessment ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of ...

Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure ...

Suggested Citation: "Appendix F Commissioned Paper: Improving the Quality of Quality Measurement--John D. Birkmeyer, Eve A. Kerr, and Justin B. Dimick." Institute of ...