Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

AI-driven predictive analytics is reshaping how firms evaluate deals, manage risk, and plan portfolio strategies.

Acquisition Extends ExactTarget’s Strength in Cross-Channel Marketing with Advanced Website Solutions, Predictive Analytics to Transform Data Into Personalized Marketing INDIANAPOLIS--(BUSINESS WIRE)- ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...

With Predictive Web Analytics, Chicago-based SPSS has moved to better integrate the NetGenesis 6.0 Web analytics platform with the predictive modeling capabilities of Clementine 7.0. The goal is to ...

Data is increasingly available, accessible and decipherable. You probably use it every day to help make personal decisions: tracking calories on your iPhone, browsing recommended movies based on what ...