The Global Cloud Advertising Market offers significant opportunities through the rise of programmatic advertising, AI-driven ...
Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...
How machine learning is driving hyper-personalized ad campaigns. The increasing impact of voice search and conversational AI. AI-driven programmatic advertising and how businesses can stay ahead by ...
Overview AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...
Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
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