QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Consumers are more aware than ever of how their information is gathered and used. Thus, brands need a more transparent ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable.

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even ...