Research psychologists have investigated the topic of creativity for many decades and learned much about the creative process. Most of these studies, however, have conceptualized creativity as either ...

As two key radio ad facets, creativity and emotional connection, become more important to audiences than ever before, a recent Advertiser Perceptions survey reveals a significant gap between ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...