In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Asset tracking ROI, or return on investment, refers to the business process for determining the value offered by assets in relation to the costs of buying and maintaining them. Ideally, a business ...

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

Google Trends data demonstrates that web searches on the question “How much does a robot cost?” have doubled since 2009. From heavy-duty six-axis arms to SME-friendly collaborative models, robot ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

Return on investment is an economic measure used to determine the efficiency of an investment by comparing the net benefit to its costs. To evaluate any investment -- stocks, bonds, options, rental ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...