Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Michaels said Monday it is expanding its loyalty program to reward its most loyal customers. The Texas-based company announced a new 9 percent platinum rewards tier for those who spend $1,000 annually ...

United expands MileagePlus perks, boosts credit card path to status.

When a major hotel loyalty program changes the way points are redeemed, travelers pay attention, especially if those changes ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s co-branded bank cards while reducing some rewards for budget flyers.

Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Loyalty has entered a new era. For years, points programs and ...

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix it ...