The thrill and beauty of the slot machine come from its various aspects woven together as one digital machine. From the game mechanism to the appealing visual and engaging playing environment, every ...

It took a diehard NASCAR fan to create a slot machine based on the popular sport. Now, other fans of the stock car racing circuit can play the slot machines nationwide. Bally Technologies is rolling ...

The sights and sounds of winning on a slot machine may increase your desire to play--and your memories of winning big, according to new research by University of Alberta scientists. The study, led by ...

From “hot streaks” to “due” wins, imagery reshapes how players interpret odds.