For too many companies, the data warehouse remains an unfulfilled promise. The work that was started with data warehouses to create a living, clearly defined source of truth about what is happening in ...

That Snowflake started off on AWS is somewhat ironic, given the company's Microsoft DNA. For example, Snowflake CEO Bob Muglia once led the Server and Tools Business (the precursor to today's Cloud ...

Snowflake Computing is rolling out new capabilities for the Snowflake Elastic Data Warehouse that the startup says will automate and simplify administrative tasks for its cloud data warehouse service ...

Snowflake remains well-positioned as the leading pure-play cloud data warehouse provider, benefiting from a robust cloud market and rising data volumes. SNOW's competitive edge stems from multi-cloud ...

The cloud data warehouse solution spearheaded by a former Microsoft exec is now cheaper and easier to use, but competition might loom from Amazon -- the very platform it's hosted on Snowflake, the ...