ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

OpenAI says that users impacted by the ads will have some control over what they see.

Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...