As cell phones and the use of text messaging have become nearly ubiquitous in the U.S. -- especially among the younger demographics that companies want to reach -- advertisers are using these new ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand, text messaging can be brilliant when your favorite restaurant texts you about ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Mailchimp, the Atlanta-based small business marketing service that’s expanded from email into social media, search engine advertising and even postal mail, is adding another way for its customers to ...

Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative. Now, ask ...

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to people ...

Digital marketing is facing yet another disruption, this time at the hands of SMS. As text marketing technology has evolved, it's become increasingly accessible and affordable for every level of ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Be honest: If you were an adult in 2007—the year the number of texts sent first surpassed the number of phone calls made—did you ever imagine we'd still be using our dexterous primate thumbs as a ...

When you read "text marketing campaign" did you say, "is that a thing?" The answer is yes, it’s a thing! In fact, sending targeted offers and promotions can be a very effective way to reach customers ...