AdExchanger

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a ...
AdExchanger

Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...
exchangewire.com

The Stack: Ad Tech Aligns and Expands

This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching ...
ExchangeWire

The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short

The latest in ad tech…from Meta adding extra fees for advertisers in Europe, to UK ministers extending discussions on AI ...

Greenwood, SC Ad Tech Firm The Digital Ruckus Launches FirstAnswer, a Service That Gets Businesses Cited in AI Chat Results

The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...
Morningstar

Specificity Signs LOI with Blackpearl Group to Build the World's Only Fully Integrated Ad Tech Stack, Launching a Direct Attack on Big Tech Fraud

TAMPA, FLORIDA / ACCESS Newswire / October 29, 2025 / Specificity (OTCID:SPTY), the leader in precision digital marketing, today announced it has signed a Letter of Intent (LOI) with New Zealand-based ...