Quantitative variables take the form of numerical figures. Qualitative variables describe data by placing them into broad categories. For example, the number of units that your business sells over a ...

Microsoft Excel is great for numbers, certainly, it does this job really well. But, if you want to present your data in an attractive manner that allows you to visualize and analyze it easily, then ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Sometimes you need to scan some files for a piece of data like a string, phrase or some number, and one of those files just happens to be an Excel spreadsheet. You could open up the file, launch the ...

Discover 87 Excel tips and tricks that will take you from a beginner to a pro. Improve your efficiency, productivity and skills with these helpful Excel techniques. Microsoft Excel was first released ...

In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data ...