Previous iterations of the codec narrative have produced predictable outcomes with incremental efficiency gains, gradual deployment, and long-tail coexistence with previous standards. The same is ...
It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...
Anytime you start working with a new codec, there are some fundamental tests that you should run to achieve optimal performance/quality optimization. In this article, I’ll take you through those tests ...
Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer ...
VVC/H.266 offers an up to 50% bit-rate reduction over its predecessor HEVC/H.265 and boasts enhanced capabilities to efficiently transmit ultra-high-definition content, according to InterDigital When ...
BOSTON--(BUSINESS WIRE)--Access Advance today announced that Amazon, a major consumer electronics maker, along with Dell and Lenovo PC, two of the leading world-wide PC makers, have joined the HEVC ...
Companies that become Licensees of the HEVC Advance program on or before June 30, 2026 will secure current royalty rates for both ongoing royalties and calculation of royalties for past sales. This is ...
In the 8.16 release, the main focus was placed on implementing native support for the H.266/VVC codec. The collaboration with the decoder’s developers for the H.266/VVC codec at the Fraunhofer ...
A new report from mobile and video technology research company InterDigital spotlights Versatile Video Coding (VVC/H.266) as a standout video codec with a highly versatile design for use across an ...
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