Economic pressures and value-driven consumption are core to the second-hand surge, writes sustainability strategist Pat Kane ...

This article explores the growing imperative for ethical supply chain management as a foundation for sustainable and value-driven procurement practices. Drawing on key principles such as transparency, ...

As consumer electronics (CE) and appliance brands navigate a rapidly shifting economic landscape, promotional strategy has never been more critical. Opia, a 20-year-old global promotional services ...

In Behavioural Science, the ‘Values’ in Values-Driven Marketing (VDM) refer to the underlying — and often unspoken — motivations that influence how people think and behave. They are deep-rooted ...