As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

The industry body had previously advised companies not to trade using viewability metrics robust, standards had been confirmed between the UK and the US to ensure consistency across both markets.

Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will release AdView to help brands monitor and track ...

Google gained Media Rating Council (MRC) accreditation for its viewability measurement solution, Active View, which it introduced last year. Marketers intuitively believe that consumers will more ...

But dig deeper into the research and you’ll see an important line: “The data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ...

Tension: Marketers trust automated buying to place every impression in front of a living, breathing viewer—yet a silent share of spend evaporates the moment the screen goes dark. Noise: Industry ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...