Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Visual merchandising is all about selling a product at first glance. For the few shoppers that still frequent the high street, branded window and in-store displays are the factors that drive a ...

SINGAPORE - When Adrian Goh started his window display and exhibition company Mozz Creation in 1997, the first business he got was from gift retailer Cards n Such, to dress up a store's window display ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

’Tis the season for retailers to get in the black while delighting holiday shoppers. Merchandising occurs year round, but the final quarter of the year is when many companies do an extra-concentrated ...

Large flower artworks made from recycled plastic waste are the focal point of Woolworths' Christmas window displays in the retailer's top 15 stores. The designs feature striking, oversized effigies of ...

It’s not every day that a fashion institute in Hyderabad becomes the meeting point for global expertise and local ambition. But that’s exactly what happened at the Himayatnagar branch of the New York ...