Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Time is, of course, money. If you really want to see an ROI from web analytics, you need to reduce the time to insight. This will require taking a fresh look at what you’re tracking and why. In this ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Editor’s Note: This is our second post in a series of live blogging coverage from the Affiliate Management Days conference. There will be several articles during this event covering topics of interest ...

The biggest challenge is that the expectation of web analytics is getting way beyond just the web: people want business data that shows the performance of the digital channel in a broader context and ...

SeamlessDocs is now putting up Web analytics dashboards for state and local governments — for free, and with about two minutes of work involved. That’s not an exaggeration. Two minutes is about how ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Web and digital analytics focuses on website traffic like unique visitors and page views. It includes page tagging, geolocation of site visitors, click analytics and customer lifecycle analytics.