Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are. For Ellen Pao, former CEO of Reddit, one of the largest ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Developers often need their own reporting capabilities to better analyze, predict, and manage aspects of their work; tools like Tableau can help Developers use many productivity, coding, testing, and ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...

Thirteen out of 17 Whitehall departments have so far agreed to share web analytics data with the Government Digital Service (GDS) as part of plans for the Gov.uk website to offer personalised services ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

Your website’s data matters. By tracking your site’s most important metrics, you can get a valuable look at how well your SEO strategy is working; what a typical customer does on your site; and even ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...