Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Using an interview can be an effective primary source for some papers and research projects. Finding an expert in the field or some other person who has knowledge of your topic can allow for you to ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Your goal during an interview is to convince the employer that you are the best candidate for the job. In order to accomplish this, you must be able to clearly and articulately convey that you have ...

This qualitative question set may be used to assess a deeper rendering of the current organization culture using open-ended responses for each question, or may be used to further probe quantitative ...

Personas—profiles that represent your brand's customers—are an indispensable part of a well-designed brand marketing strategy. Product managers, e-commerce specialists, and marketing professionals all ...