If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...

YouTube creators are reporting significant drops in views and impressions, with many speculating that YouTube’s recent algorithm changes—and the increasing role of AI—are behind the sudden decline.