Given the breakneck speeds at which AI evolution is taking place, LLMs alone cannot meet enterprise needs. That is where ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

Indian consumers expect higher service standards in 2026. They demand AI that is fast, transparent, and remembers past ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The digital advertising industry is in a transformational era, with an opportunity for ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

But as AI-generated content floods the internet, people are getting better at spotting it. When reading something online, we’re more inclined to think, “This feels AI-generated” if it’s vague, robotic ...

The meteoric explosion in demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems as standard, it’s increasingly ...

Instead of using personal data to target users, contextual advertising topically analyzes web content to match ad placements with relevant audiences. This solves the cookie conundrum, but contextual ...

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each ...