NEW YORK--Online ad specialist DoubleClick on Tuesday bought marketing technology company SmartPath, in a bid to gain a stronger foothold in software sales. New York-based DoubleClick, which sells ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

For years, ad-serving cookies have crept about the Web like silent, virtual stalkers -- tracking surfers as they hop from site to site in the name of targeted marketing. Now, Net users may finally get ...

The online advertising market won't get better this year, DoubleClick executives said Tuesday after reporting second-quarter results. "We don't see a second-half recovery," said Stephen Collins, chief ...

DoubleClick is Google's ad network that lets advertisers display ads for income to monetize a website or blog. The DoubleClick network is incorporated into Google's Adsense network, but you use ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...