Levi's Stadium has helped create a side-hustle in this community.

Levi's Home Turf opens for Super Bowl week in San Francisco, featuring collaborations with Jordan Brand apparel, live concerts and a hands-on denim workshop.

Levi Strauss & Co. (LEVI) rallied on Wednesday after Jefferies started off coverage on the apparel stock with a Buy rating. Analyst Blake Anderson and his team pointed to the transformation by Levi Strauss (LEVI) into the direct-to-consumer channel,

Jerry Rice is not campaigning for a statue of himself outside Levi’s Stadium but the 49ers should consider it and put more legacies out in the open.

The experience in the brand’s hometown of San Francisco runs through Saturday and highlights the area’s music, fashion and sports connections.

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the fashion industry has been on a quest to develop garment-to ...

Levi’s constantly pushes the envelope for denim. In a myriad of ways, the mega-brand continues to innovate, from making jackets that control your smart phone to using lasers to fade denim. One of the brand’s biggest pushes in recent years has been to ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

The brand's latest revival offers Japanese selvedge denim, organic cotton, and a small convenience modern wearers have been quietly wanting all along.