In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

“Product positioning” is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to “market segmentation” in that an early ...

Branding and positioning are two important marketing terms. But while they are related to each other, they have very distinct meanings important for business leaders to understand. Even the smallest ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Positioning, it sounds simple enough. Take the most advantageous position to attack the fire. There are multitudes of do's and don't regarding this most simple and yet most often misapplied function ...

Eukaryotic genomes are packaged into chromatin, whose basic repeating unit is a nucleosome that consists of a histone octamer wrapped around 147 base pairs (bp) of DNA 1. Nucleosomes are arranged into ...