There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

HSBC UK CMO Becky Moffat has taken on the role of chief customer officer for wealth and personal banking, as the company ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

Under the leadership of new CMO Yves Briantais, Carlsberg will be doubling down on its well-known brand line and introducing ...

The study, involving focus groups and a survey of more than 4,000 UK adults, finds almost half (48%) of those aged 65 and ...

M&S is in a bit of hot water. Its customers are telling them things on social media like “show some respect” and to “get real” and “show a bit of patriotism”. The source of all this ire? The M&S logo.

With the promise of adtech accelerators, “transparent” procurement and renewed consumer trust, the government is looking to ...

The Office for National Statistics (ONS) has a chart that captures UK inflation since the new century began. It shows CPIH – the consumer price index including home ownership costs – rising and ...

One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most ...

The only way to truly understand Brand is with a capital ‘B’ and no plural ‘s’. Yes, I know, the great red book talks about how brands, in general, grow. But I’d argue that, aside from those precepts ...