A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

You can use A/B testing to learn more about your audience and make changes so that you’re reaching them in the most effective way.

A/B testing, a common method of comparison used by digital marketers, can help L&D leaders determine whether trainings are making the impact they should.