A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right.

It’s clear that A/B testing has had, and continues to have, a significant impact on Silicon Valley and beyond. It is changing the way we do business. The question is, when does A/B testing ...

You can use A/B testing to learn more about your audience and make changes so that you’re reaching them in the most effective way.

To determine the causal effect of a decision or tool, companies routinely use A/B testing: comparing outcomes reveals whether ...

Wired has a big article on A/B testing this month, which makes a good point: Today, A/B is ubiquitous, and one of the strange consequences of that ubiquity is that the way we think about the web ...

A/B testing, a common method of comparison used by digital marketers, can help L&D leaders determine whether trainings are making the impact they should.