Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. Google Ads will aggregate misspelled queries in search term reports. Negative keywords will ...