In 1850, Paul Reuter, who later founded Reuters press agency, used a fleet of over 45 pigeons to deliver news and stock prices between Brussels, Belgium, and Aachen, Germany. This was the extent to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

American Student List has launched ASL Teen Segments, a behavioral segmentation offering which segments teenaged consumers. The segmentation process groups teens according to gender, social and ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

strategy, and/or a delayed response toward attacking niche markets? If so, you’re not alone. These issues emerge in segmentation audits of many major companies. “Great organizations act with a sense ...

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...

KnowledgeBase Marketing has released a new consumer segmentation tool. The product, Digital Neighborhoods, clusters consumers into 17 segments based primarily on clickstream data, sites visited and ...

Previous research documents a hostile attribution bias by aggressive boys when considering a social situation with ambiguous cues as to the intention of the participants. The present research ...

SAN FRANCISCO, Aug. 14, 2019 /PRNewswire/ -- Amplitude, the product intelligence platform, launches Amplitude Engage to help teams power targeted campaigns with the insights and segments they derive ...