Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. Business today moves at a breakneck speed. In response, many ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

I’ve seen the same story play out time and again. Ahead of a company merger, marketing and communications teams work around the clock to merge two brands and prepare them for launch on day one. Then, ...

In a world of endless content and constant competition, being noticed is no longer enough. Brands have to be recognised quickly and consistently.imageIn saturated and highly competitive categories, ...

With the steadily increasing role of technology in society, many companies seek to promote their innovative power more widely, as an integral part of their overall brand image. Zeeger Vink explores ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...